An advertising campaign is a specifically designed strategy that is carried out across different mediums in order to both achieve results and to increase brand awareness, sales and communication within a specific market.

Ad campaigns are an important marketing strategy for all kinds of businesses.

You can target your ads based on people's demographic, geography – location, demographics – age, gender, education level, income, occupation, behaviour - loyalty, attitude, readiness to buy, usage rates and lifestyle – social class, personality, personal values.