Digital marketing tactics has proven to be the most cost-effective way to reach potential customers.

While it can be difficult to track the success of a traditional marketing campaign like a radio advertisement or mailer, every digital marketing tactic that you use is measurable.

Digital marketing analytics takes the guess work out of determining whether your marketing is actually working. By measuring your digital marketing campaigns in real-time, you can see which tactics are working and which are not. Then, you can adjust your campaigns for greater success. You can also take the insights that you’ve gained from the process to improve future campaigns.

Digital marketing is the most powerful form of marketing.

Perhaps the most important on our list of benefits of digital marketing is this. No matter what industry your business is in, there’s a good chance that your buyers are spending their time on social media channels like Facebook. According to eMarketer, 2.34 billion people, or about one-third of the earth’s population, uses social media platforms regularly.

Digital marketing helps you reach these engaged consumers. Not only are you able to publish and promote unique content on these social sites, but you’re also able to reach consumers through advertising. Social media platforms like Facebook offer sophisticated targeting options that help you reach the consumers who are most likely to be interested in your products or services.

What’s more is that social media also provides an effective platform for communicating with and engaging your target audience. Rather than just posting content and never hearing from your consumers, you can have one-on-one conversations in real-time that allow you to gain valuable insight into your brand. That’s something that traditional marketing tactics just don’t allow for.

AIDA Principle (Attention, Interest, Desire, Action) is an acronym for a principle coined by American Sales and Advertisement legend Elias St. Elmo Lewis in the late 1880s.